Impact Plastics Blog

Market Research Shows Consumer Preference is Clear

Posted by Natalie K. MacVarish on December 5, 2018

Clarity_and_Microwaveability_Drive_Demand_with_Both_Buyers_and_SellersOur partners at Milliken set out to quantify consumers’ preference for food products in clear, microwavable packaging made with Milliken’s NX™ UltraClear™ Polypropylene. They also interviewed store buyers from several stores to understand the benefits of clarity, microwaveability and freezability in packaging from the food retailer point of view. This research tested packaging of in-store prepared fresh foods, such as salads, sandwiches, entrees and rotisserie chickens. Watch the video below to learn about the results!

Milliken consumer video survey - 2018 06 14

Want to learn more? Click on the image below to download your free white paper from Milliken and read the complete results of the study!

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Topics: polypropylene, Food Packaging, ultraclear polypropylene, clear polypropylene, microwavable, microwavable food packaging

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