Have you ever been browsing the aisles at the grocery store and decided on an item packaged in a clear container because you could see the food inside? Or maybe you chose one brand over another because the packaging design and colors caught your eye? Shoppers today are presented with an overwhelming amount of choices and brand owners often use packaging design to get their product to stand out over a competing product.
Several articles and studies have been released recently discussing the correlation between color, transparency and the consumer perceptions when it comes to food packaging. Continue reading to learn more about what these studies say regarding the link between consumer perceptions and packaging design.