Impact Plastics Blog

Market Research Shows Consumer Preference is Clear

Posted by Natalie K. MacVarish on December 5, 2018

Our partners at Milliken set out to quantify consumers’ preference for food products in clear, microwavable packaging made with Milliken’s NX™ UltraClear™ Polypropylene. They also interviewed store buyers from several stores to understand the benefits of clarity, microwaveability and freezability in packaging from the food retailer point of view. This research tested packaging of in-store prepared fresh foods, such as salads, sandwiches, entrees and rotisserie chickens. Watch the video below to learn about the results!

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Topics: clear polypropylene, ultraclear polypropylene, polypropylene, Food Packaging, microwavable, microwavable food packaging

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